Jain University arranged a guest lecture with Mr Anjaan, Programming Head of RadioOne,on the 27th of June,2011. The lecture was in regard with the systematic orientation program of the first year BA students and exposing them to the trends and experiences in the media.
He began by explaining various aspects of the Media and its Business Circle which has various components, information providers (Advertisers, Officials, and every other newsmakers), Media (news promulgators) and Target Group (News receivers). He also remarked that first year students have just transited from the T.G to the next classification of Media, wherein the thought process should shift from perceiving media and its information to analysing and understanding it.
The key message of his interactive session was to have a TIP in the life and career with Media. The tip being not to narrow down, but to be open to the huge platform called the Media Industry with its umpteen tentacles reaching down to the narrowest of the crevices hitherto unknown to those who have refrained from exploring.
He explained the journey by itself can not be complete unless one possesses the necessary utilities, which being, Passion, Idea and Time.
The session was an elaborate, yet interesting explanation of the way to aspire and try to achieve everything in life. To do it all, is his motto, says Anjaan.
And he went on to explain that to do it all, one needs to be open. To call themselves as a Media Professional, not just a particular specialist, like a Writer or an RJ.
First word of considerable consequence is Passion, which he says is the most essential vital organ of the organism called success. He observed that in his experience, Passion has many a times superseded Expertise, which he considers secondary in the ingredients for the recipe of accomplishment. When someone asked about whether Passion is inherent, he answered saying it never is so. Rather one acquires it through experience and by actually falling in love with the subject.
Next came Ideas, which are a mark of a competitive brain. He emphasised on the taste for ideas that Industry had,alluding to the example of the journalism faculty Mr.Sachin’s very own professional experience. He also emphasised the significance of not having any good or bad idea, but actually ideas are just fit or not for the particular business idea of the media management.
And when some student asked whether Idea is nothing but Imagination,he answered that idea need not just be imagined but many times it is also logical and scientific etc. And having ideas is what counts, and it need be honed through practice.
The third apex of the success pyramid,he said was time. Time which all have equally,but use unequally was the most important aspect,which he said defined whether the person will succeed or not.
The final frontier or integrating the three into a single harmonizing machine was quintessential for a successful and also fulfilling professional life in media.
The orientation was quite summarising and energetic way wherein Anjaan skilfully described not the path but the approach and attitude.
The energy remained within the event right ab initio till the curtains,where it ended with a bang, not with a whimper,with him posing for many photographs with the emerging journalists and their vibrant teachers.
- Karthik Adithya S
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